Auto parts enterprises purchase point selection and purchase volume control
 First, choose the point of purchase
Current auto parts business enterprises choose to purchase time they use the purchase point method. Determine the purchase point is generally to consider three factors:
1) The purchase of time, the purchase of time is the interval from the purchase of accessories to make sales when ready;
2) The average sales, average sales refers to the average daily sales;
3) Safety stock, safety stock is to prevent the production, marketing and changing circumstances increase the number of days of extra storage.
According to the above factors, we can determine the different calculation methods depending on the circumstances of purchase.
Under the sales and purchase of the fixed time, the purchase point is calculated as follows:
Purchase point = daily average sales volume × purchase of Time
Under the sales and purchase time there is a change of circumstances, the purchase point is calculated as follows:
Purchase points = (average daily sales volume × purchase of time) + safety stock
Purchase points can be controlled according to the inventory, when inventory drops to purchase auto parts on the organization point of purchase.
Second, the purchase volume control
The control method of the purchase amount qualitative analysis and quantitative analysis.
1. Qualitative analysis
1) In accordance with the laws of supply and demand determine the amount of purchase
① For the supply and demand balance, the normal supply of parts, should be taken into the fast ground pin, more sales and more into less and less into the pin, to maintain normal inventory turnover. Method of calculating the amount of purchase is: according to the current actual number of sales, predicted lower number of sales, plus a turnaround stock, minus the number of the ending stocks estimate to calculate the next number of stock for each species.
② For the oversupply, sales without large parts, less feed, take as they enter sales, with the pin with the advanced approach.
③ to inadequate temporary supply shortage of tight fitting, to open up new supply channels, and tap potential sources, appropriate to enter, maintain a certain reserve.
④ for large parts, it should be taken in batches to purchase the ways to make the purchase and sales to adapt.
⑤ for high-end accessories, according to local sales, a small amount of the purchase, as they enter sales.
⑥ sales is narrow, less sales of accessories, can be more into the sample, to strengthen publicity and promotion, and strictly control the purchase amount.
2) In accordance with the characteristics of accessories sales to determine the amount of the purchase
① annual production, seasonal sales of accessories, should have selling season, pre-season and more into, less into the season, up into the end of the quarter.
② season production, annual sales of accessories, to master the marketing season, according to corporate annual sales, enter into the whole foot, and pay attention in the sales process at any time up into.
③ new products and new business accessories, should be based on market needs and less into test marketing, publicity and promotion, in order to promote sales, and strive to open the market.
④ for vehicle parts to be phased out, to be a small amount of diversity, with the pin as they enter.
3) Follow the supplier's distance determined purchase amount
Local purchase, can be divided into batches, each less into, Qin Jin; foreign purchase, fitting more into merchantability, appropriate reserves. To adhere to the "four main, a suitable" principle, four essentials: the shortage of accessories based in the region, with a well-known traditional accessories mainly, new products, Famous based; an appropriate: the variety to be rich The number should be appropriate.
4) In accordance with the purchase cycle determines the amount of purchase. Each batch can guarantee how long a stock sale, which is the interval of a purchase cycle, purchase cycle is each batch of goods.
Determine the purchase cycle, to consider the following factors: the size of the accessories sales, the number of kinds of parts from suppliers of proximity, ease of fitting transportation, supply of goods is normal and enterprise storage conditions of storage accessories. Determine a reasonable purchase cycle, we should adhere to the pin set into the ground into FMCG principle, so that each time the appropriate number of purchase. It is necessary to accelerate cash flow, but also to ensure the normal sales; both need to ensure the normal parts sales, parts inventory without making too big.
 
Auto parts service
A role, service
1) auto parts enterprises to provide customers with timely, thoughtful, reliable service, customers can ensure the normal use of the purchased car parts, auto parts to maximize value.
2) for customers, enhance the competitiveness of enterprises. In addition to product performance, quality, price, quality of service can increase the customer's favor. Increase the good reputation of products, improve corporate reputation, ushered in more customers, thereby enhancing the competitiveness of enterprises.
3) collect customer and market feedback information, provide the basis for enterprise correct decision. Service not only allows enterprises to master customer information, you can also collect a wide range of customer feedback and market demand, provide the basis for business decision-making, enabling businesses to make decisions in accordance with changes in market demand and customer feedback to improve scientific decision-making correctness, reduce risk and errors.
Whether for business or for auto parts business customers, after-sales service is very important. Auto parts enterprises also large recognize auto parts sold in the future, not the sales end, but the beginning of the occupation of the market.
Second, the service's content
Service is the service management personnel in accessories sold, reach the hands of customers, continue to provide. Good service, not only to consolidate to win customers, but also through the publicity of these customers and establish a good corporate image, to win new customers, open up new markets. Service includes the following:
1. Build customer profiles
Client file management is relevant materials to customers and other technical information to collect, keep and change the situation described in a dedicated work. Build customer profiles directly related to the proper organization and implementation of service.
File management must do the following:
1) The contents of the file must be complete and accurate.
2) Change the file content must be timely.
3) access to the file, the changes must follow the relevant rules and regulations.
4) To ensure the confidentiality of certain files and data.
Customer files may be in the form of cards, the main contents include: customer name, full address, zip code, telephone number, legal representative of the name, registered capital, production and operation, operating conditions, credit conditions, supply and marketing contacts, bank account, what When they established a trading relationship over the years trading records, contact records, parts consumed, accessories, sources and so on.
2. Customer classification
In establishing customer profiles, and customer survey analysis, based on the customer classification.
1) A class of customers: credit standing, good management style, strong economic strength, long-term exchanges traded more often, large turnover, relatively strong fundamental relationship between households.
2) Class B customers: credit situation is good, economic strength is not too strong, but also general trading, complete the general household contacts of certain purchases.
3) Class C customers: credit situation in general, the business volume is less, it can be used as an ordinary contact households.
For different types of customers, to take a different business strategy, priority and A class customer transactions, in resource allocation and pricing of appropriate concessions; class B clients to "hold" and "culture"; on the C class of customers it should actively seek to strengthen ties.
3. Keep in touch with customers
Build customer profiles and customer segmentation aimed timely contact with customers, understand customer requirements, customer requirements and respond. You should always consult a recent customer profiles, understanding customer usage and auto parts problems. Customers should contact the following guidelines:
1) understanding of customer needs. Customers should be aware of the use of auto parts have any questions, or what are the needs of the customer.
2) to concentrate to hear and respond to customer requirements.
3) ask questions, to ensure full understanding of customer requirements.
4) summarize the requirements of customers. Fully understand the customer's requirements in the future, but also to summarize, fill out the "auto parts customer satisfaction survey."
5) For the A, B two types of customers, can be regularly or irregularly held user forum or invite them to participate in this business some celebration or cultural and recreational activities, deepen feelings with them.
4. Delivery and quality of the "three guarantees"
Delivery service greatly facilitates the customer, is currently in the auto parts business more general industry. Sold the parts to implement quality "Three Guarantees" (refunding, replacement, repair), maintaining the interests of customers, reducing the risk of customers, but also improve the credibility of the enterprise, which can stimulate business.
5. Learn accessories usage information
To be proactive to large customers, such as car repair companies, automobile transport companies, leasing companies, rental companies and other repair shop, understand the vehicle condition, according to the law of accessories consumption, identify customer needs regularity, so that timely help customers reasonable reserves Accessories .
1) to understand customer vehicle condition, the main understanding of customer owned vehicles, car number, to buy time and usage.
2) identify the customer parts consumption law, the life cycle of the car by the initial use of a normal use of a medium-sized repair a late stage of a gradually scrap the whole process of such a composition. For professional transport vehicles of professional transport companies and industry, mining companies used parts consumption following regularity in this whole process:
① early - running period. Maintenance Parts in normal consumption stage.
② two - using the fault period. During this incident member consumption rises.
③ three - the repair period. In the meantime, to wear and tear of accessories based, high-speed moving parts such as engine parts.
④ four - overhaul period. During this period, but also to wear and tear of accessories based, such as the engine, clutch, transmission components and other parts.
⑤ five - mixing stage. In the meantime, regular maintenance is mainly consumed by accessories and wear parts, as well as due to the large impact of the repair quality repair parts consumed.
⑥ six - Secondary overhaul. In the meantime, in addition to consume the first overhaul accessories, the chassis should all maintenance, replace some parts. This is typically not a normal part of the wear and tear parts, but because of inspection, adjustment is not timely due mainly bearing damage. Lead to gear damage. Therefore, we must in the first overhaul of the chassis assembly departments to conduct a comprehensive inspection and adjustment.
⑦ late - the gradual end of life. During this period consumption decreased accessories, accessories Depository dry tightening phase.
Based on the above analysis, we can see different parts consumption is consumed during the use of different dynamic changes in the focus of the law, it reflects the law of universal parts consumption, which is a function of the relationship, it is in line with the law of the life cycle of the vehicle of. Parts reserve quota should establish relations with the correspondence between the above functions, plus a certain amount of safety reserve, which is the dynamic reserve quota. Press the fixed reserve parts, vehicles will be able to meet the needs of different parts consumed during use. This will ensure the required maintenance vehicle parts consumption, and relatively save reserve funds, while avoiding backlogs and accessories scrap loss.
3) to help customers reasonable reserves Accessories
① accessories reserves to build on the basis of consumption to consumption deposit, strengthen law analysis consume accessories, provide the basis for the development of maintenance parts storage plan.
② according to vehicle technical performance and condition, the development of the entire life cycle of the vehicle parts consume installment plan, determine the focus of consumption in different periods accessories, and to determine the inventory and inventory structure.
③ understand the relationship between the assembly and parts inventory, so inventory rationalization. Assembly can be divided into a large assembly, small assembly and accidents assembly, they should take different methods reserve:
a. Large assembly, such as engines, transmissions and the like. Such assembly failure rate is small, only need to replace the damaged main components, the reserve should not be too much, even when necessary, temporary procurement. Gang is the main reason of its high price, which could save reserve funds.
b. Small assembly, such as for pumps, generators. They occupy about 2/3 of the entire vehicle assembly, such assembly general vulnerability, taking a longer time to repair work, affect vehicle in good condition, and the general assembly of complete sets of parts cheaper than its price. Parts of such assemblies often within only a few pieces of vulnerability, all ready uneconomical. With the enhancement of people's current concept of time, generally require replacement of small assembly, the original small assembly accept, to be repaired, the spare time again for future damage. According to actual usage, more prepared small assembly. In its interior damaged parts and then find out purposefully reserve parts.
c. Accident assembly, such as the frame, bumper, front and rear bridges. Such assembly more damage from an accident, it should not reserve in advance, after receiving the car accident in a timely manner to the pre-agreed purchase of relations unit, is more economical.
d. Few models of ownership, to take special management methods, when an urgent need to prevent the accessories to be expected because it will directly affect production, such as tankers and tractors, etc., it is necessary to find ways to ensure supply. In addition to strengthening the unit with a car outside horizontal linkages, for wearing parts to be stocked to ensure the normal maintenance needs. Large, centralized repair parts in the engine, clutch, transmission and other parts, consider alternate assembly replacement for repair, replaced the old cartridge can be repaired within a sufficient time, no reserves can also purchase accessories at this time. After the restoration of the old cartridge can be used for backup, thus reducing the large inventory of accessories. Chassis parts can be adjusted during the first maintenance overhaul, purposefully proposed reserve.
Principles and modalities of auto parts procurement
First, the auto parts procurement should follow the following principles
1) adhere to the principle of purchase quantity, quality, size, model, price considered reasonable organizational sources, ensure accessories suitable for the user's needs.
2) adhere to according to quality, competitive prices, not raise prices, not lower prices, reasonably determine the price of parts procurement principles; adhere to demand purchase, ordered to pin principle; adhere to the "out of money, goods coming in, money, goods two clear "principle.
3) the purchase of parts necessary to strengthen quality supervision and inspection, to prevent the use of counterfeit parts into the enterprise, into the market. In parts procurement, not only on quantity but ignoring quality, only emphasized the factory "three guarantees" to the neglect of checking the quality of products that do not meet quality standards
Quasi accessories should reject the purchase.
4) purchase of accessories must have product certification and trademark. Implement production certification system products must be accompanied when purchasing production licenses, technical standards and instructions for use.
5) purchase of accessories must have complete inner and outer packaging, packaging must have name and address, product name, specifications, quantity, date of manufacture and other signs.
6) require suppliers of on-time delivery under the contract, to prevent or less than a quarter of the season arrives, causing parts shortages or backlogs.
Second, the way auto parts procurement
1. Centralized purchasing
Enterprises set up a special agency or specialized procurement staff unified purchase, and then allocated to the sales department (sales group, branch) sales. Centralized purchasing to avoid human, material dispersion, also can increase the amount of purchase, subject to the supplier seriously, and reduce the price difference according to batch
The purchase price, but also can save other purchase costs.
2. Decentralized purchasing
The internal parts of the business department (sales group, branch offices) to purchase its own staff within the scope of the approved funds to purchase their own.
3. Centralized purchasing and decentralized combined purchase
Procurement and other towns are generally given an unusual relationship to take a one-time purchase of the purchase, by the way is the sales department (sales group, branch) proposed procurement plan, a summary centralized procurement audit by the business sector; local procurement and purchase fixed relationship with the take decentralized purchasing.
4. JPS engaging pin
There are several accessories retail syndication sent personnel, unified purchase to the manufacturer or wholesale business, then south these retail distribution. This type more suited to small retail businesses, small or medium-sized retail businesses and retail syndication purchase. This can collaborate, save manpower, parts into a whole, the dissolution of the entire distribution, and help organize transportation, reduce the purchase cost.
The several ways to purchase their own strengths, weaknesses enterprises should be based on the actual situation, to choose their own way of purchase.
Procurement plan and procurement contracts
First, the preparation of procurement plans
Procurement plan is appropriate, for cash flow and cost plays a key role. Procurement plan well, not only to accelerate cash flow, improve economic efficiency, but also reduce inventory backlog.
Procurement plans, generally from three aspects:
1) according to the situation pre-sales for statistical analysis, to be the issue should purchase breed, name, type, size and quantity.
2) Referring to inventory, inventory and more can be less into. If funded, marketable products can also be appropriate to enter.
3) According to the current market conditions, to make some appropriate adjustments.
Second, a procurement contract
1. Choice of supplier
Choice of suppliers, mainly from prices and costs, product quality, delivery, service levels were evaluated in four areas.
1) Prices and costs. The level of prices and the cost is an important criterion to select suppliers. I exist Chou Zhou market price, floating price and bargaining, to do comparative shopping, the bid was three, best buy. When choosing suppliers should not only consider the price factor, while also considering the transportation cost factors. Prices and costs low can reduce costs, increase corporate profits, but not the only criteria.
2) product quality. Prices and costs low, but if the supply of poor quality due to the parts affect the repair quality, but will bring users and corporate reputation damage, so to purchase quality brand-name products and accessories to meet the requirements of the product when purchasing accessories .
3) standard delivery. Supplier can fulfill the contract delivery period in accordance with contractual requirements and delivery conditions, usually with contract fulfillment rate to represent. Timely delivery, good reputation, honor the contract rate of suppliers, of course, is to choose the focus.
4) The standard of service. To consider the service provider may offer such service, user-friendly measures and service projects.
In addition, the choice of supplier, pay attention to choose the nearest. This will bring many advantages, such as to strengthen ties and collaboration with supply units can get better service, prompt delivery, and convenient temporary help, to save transportation costs and other costs, reduce inventory levels and so on. But also consider other suppliers, and to compare various suppliers of production technology, management and other organizational level, then make a comprehensive evaluation.
In order to make a proper evaluation, we can have a variety of advertising materials according to the daily business units and market preparation of various accessories supplier list. Then press items listed in the table itemized registration, gradually accumulated, each business will take place a purchase are filled to be added to this table, a comprehensive evaluation on this basis.
2. Select Delivery format
1) For the demand, product type, the main task of stabilizing accessories, should choose fixed supply direct supply mode.
2) the demand for large, but the task is unstable or disposable accessories should be used needs to sign a contract with the manufacturer direct delivery way to reduce transit links, accelerate accessories turnover.
3) the demand for small, such as a month or a quarter of the demand in the order or delivery quota below the limit of accessories, parts supply and marketing companies should be taken by the salesroom direct delivery way to reduce inventories.
4) demand for less, but belongs to a neighborhood accessories manufacturers, but also by the establishment of production and demand sides of supply and demand, according to the agreement supplied by the manufacturer.
3. Select the purchase form
1) spot and futures. Spot purchasing flexibility, can adapt to the changes required, accelerate cash flow. However, the demand for bigger and consume significant parts laws, should be adopted in the form of futures, futures contracts entered into.
2) a number of procurement and purchasing. Procurement refers to the purchase of a focus on certain parts of a supply unit, which is conducive to stable procurement of parts quality, specification LO, low cost, but can not compare with his family, little mobility. Purchase order number is the same parts from two or more suppliers to order, by comparison have a greater choice.
3) Buy the manufacturing plant and the supply and marketing companies to buy. This is the same kind of parts of existing production plant homegrown case of supply and marketing business have made the choice. Under normal circumstances, the purchase price of the plant is cheaper than the cost of the province, directly linked to the purchase of production and demand to meet special requirements. Supply and marketing business due to wide distribution network, in favor of nearby timely supply, high mobility, especially in the outer area and a small amount of sporadic purchase materials accessories shops to buy more appropriate.
4. Signed a purchase contract
Procurement contract is supply and demand sides of the legal basis must be prepared according to the requirements stipulated in the contract law, the contents of the contract should be concise, the text should be clear, the word meaning to be exact. Variety, type, size, price, quantity, delivery time, delivery location, delivery, quality requirements, acceptance conditions, the two sides duties, rights must be clearly defined. When signing a contract of imported parts, but also to pay attention to this problem, especially parts of the models, specifications, production year, parts coding can not have the word difference. In recent years, the production of imported cars, you can use code (17 yards) to find the part numbers. In addition, the price should indicate what price, such as FOB, CIF, etc., otherwise it will lead to unnecessary losses.
Acceptance Auto Parts
Auto parts buyer in determining the purchase channels and sources, and signed a purchase contract, you must at the appointed time and place, to name parts, size, type, quantity, quality inspection and correct before the reception.
1. Variety of accessories Inspection
As required under the contract, to the parts of the name, size, model, etc. carefully examine. If you find that product variety does not meet the requirements stipulated in the contract, we should keep the one hand, on the other hand, within the prescribed time for the party to challenge.
2. The number of parts inspection
Control purchase invoices, the first points to close large, and then check the package and its logo is consistent with the invoice. FCL parts, the first point of the general number of pieces, after the breakdown of checks; bulk accessories required inspection of sporadic breakdown; valuable fittings shall each count; the original packaging accessories have objections, should open the package out of the box inspection of breakdown. Acceptance should pay attention to check the number of total volume of parts and accessories for partial delivery.
Whether it is from mentioning or supply-side delivery, should face point clear at the time of delivery. On the supply side of the agency checked the consignment note shall be the amount listed in the point clear, reasonable loss exceeding the national scope of the claim should be relevant units. If the difference between the number of actual delivery and contract delivery quantity does not exceed the relevant regulations, both sides do not Tuibu; exceeding the predetermined range to be calculated in accordance with state regulations to pay more or less pay the amount. The two sides disputed acceptance shall be made within the prescribed time limit dissent, exceeding the prescribed time limit shall be deemed to fulfill the contract correctly.
3. To check the quality of parts
1) the state quality standards, according to the state quality standards of acceptance; using negotiated standards, according to sample or sample storage of detailed record of standards for acceptance. Recipient to challenge the quality of the accessories should be submitted within the prescribed period, or as acceptance and correct. When the dispute between the two parties in the inspection or testing of the quality, in accordance with the "People's Republic of China Standardization Management Regulations", the implementation of arbitration inspection by the quality supervision agency Standardization Sector.
2) In a large number of varieties and specifications extremely complex auto parts production and sales, it was found defective, the number of missing or damaged, and sometimes it is difficult to avoid. If you find the above-mentioned problems in delivery, field contact should be resolved. If the goods to the discovery, inspection personnel should analyze the causes and fix the responsibility, make a record. General Issues fill in the "Transport and losses alone," "auto parts sales inquiry form" query, or involve a larger number of serious problems, the amount is large, you can ask to send someone to view the process.
3) auto parts from origin to sell to, to go through the shipping unit, receiving unit (or transfer units) and the carrier unit tripartite work together to complete, it must draw three areas of responsibility, the general principles of the division of responsibilities are:
① Auto Parts in loss of railway, highway transportation sector occurred before and since the carrier unit shipments job errors, improper handling losses occur, the unit responsible for the shipment;
② from receiving transit from auto parts to deliver railway, when the road transport sector operation ended, the loss incurred due to the transit unit and work loss caused by poor handling by the transit unit responsible;
③ Auto parts arrive after receipt, and road and rail transport sector run the transfer procedures, losses incurred and loss of work due to problems receiving unit occurs, the receiving unit is responsible;
Losses incurred from the carrier when ④ auto parts from (carrier before custody of stations, ports from receiving auto parts from) to auto parts delivery consignees or transferred to other units pursuant to stop, by the operating unit is responsible. However, due to natural disasters, auto parts and send their nature, income, responsibility for the loss caused by the transit unit, the carrier unit irresponsible.
Accessories sales management (a)
Most auto parts enterprises, the main way is to store sales accessories sales. Whether it is wholesale business or retail business, store sales are the most basic and direct distribution channels. Commonly known department store sales for the shops, business department, store, and some said the sales, distribution centers or sales company. Accessories sales management is focused store sales management.
First, store sales of Libraries group division
Retail sales division inside each Guizu generally have series of sub-cabinet group by species and by vehicle sub Guizu both.
1. Press the variety series points Guizu
All parts of the business, regardless of model, but according to the Ministry, the Department, commodity management sub-Libraries group, such as engine parts business, called engine Guizu; management tools, called tools Libraries group; GE's business, called GE Libraries group.
The advantage of this approach is the Libraries group division:
1) more suitable Specialization requirements. Because auto parts classification is in accordance with parts in several components of a vehicle to the division, such as the engine system, transmission system, clutch, transmission shaft systems, better able to combine the essential characteristics of the goods. Another example of metal machinery parts classified as a class, daily miscellaneous items classified as a class, electrical products classified as a class, but also conducive to business personnel understand the performance characteristics of the goods, materials, technology and other product knowledge.
2) a wide variety of auto parts, for the management staff, the knowledge that some of the goods accessories varieties learn I operate than a car to learn all the accessories product knowledge much easier, so operators can quickly master the varieties name, quality, price and general knowledge exchange. Especially the import repair parts business, due to the complicated models, and each model without too many holdings, according to Variety series of sub-cabinet group better.
3) Some parts of the interchangeable relatively complex, which can breed with domestic models of accessories common, often requires users to provide, while others need to draw conclusions from the comparison in kind. If you do not press the variety series, and by vehicle operators, encounter this situation, there are a lot of inconvenience.
2. Libraries group divided by vehicle
According to different models divided Libraries group, such as into Santana, Fukang, Jetta, Audi, Dongfeng, the liberation of Libraries group and so on. Each Guizu operate one or two models of all varieties.
The advantage of this approach is the Libraries group division:
1) The number of professional transport units and industrial enterprises have a narrow range of models, small and medium enterprises and individual users, mostly only have one or several models. The current user auto parts, on small and medium sized user-based. These parts procurement plan for small and medium users, often divided by vehicle. So a purchase order, as long as you can all get ready in a cabinet group, or even just to a centralized Guizu of one to two counters, you can solve all the needs.
2) Press the car division also works with OEMs parts catalog published by consistent when asked to OEMs to goods, the enterprises can be conveniently prepared in vehicle purchase plan division.
3) Press sub Guizu models, but also conducive to economic accounting and management, and isolation of some varieties of different business models, difficult to assess the economic benefits. According to the division of business models, according to the social model ownership statistics, the purchase, sales, inventory, funds used, expenses, cash flow to implement a number of economic indicators Libraries group, in favor of standardization of enterprise management.
But this method also has the disadvantage that each Guizu operating wide variety of operating personnel requirements, they need to be familiar models of each commodity performance, features, materials, price and origin of the business, this is not a very easy to do, and when a few accessories can be generic models, they often result in repeat purchase and repeat business.
Libraries group division of labor can be determined according to the specific conditions of the enterprise. A large auto parts enterprises, often set up several shops in an area, or regional, inter-city set up shops. In the store interior, crucial division between each other, some by car division, such as operating liberation of the east or Santana, Jetta, Audi and other accessories; some models regardless, according to Variety Series Integrated business; and some a combination of both both integrated management as the foundation, there are several characteristics of each model.
Second, the store window displays and display counters shelves
Car accessories shops in terms of the display of goods is very important. By the display sample, we can deepen understanding of the parts of the customer to buy. In particular, a number of new products and generic products, more samples on display through propaganda played a great role.
1. Merchandising way
Merchandising methods are merchandise display windows, counters merchandise display shelf, shelf top display, wall display and other display peacefully.
1) Window display of goods, is the use of shop window facing the street dedicated to showcasing the sample, it is a major form of commercial advertising. A window display of goods to be representative, reflect the characteristics of the enterprise, such as shops main automobile tires, to different specifications, different shapes of the tire cleverly laid out; second, elegant, eye-catching.
2) counters, shelves commodity display, also known as commodity or so, it has both display and sales, change frequently features. Counters, display shelves are regular work management personnel, as well as shops in the main display. Auto parts in small items, such as spark plugs, cups, repair kits, all kinds of seals, etc., suitable for such display mode.
3) The top display rack is on display at the top of the shelves of goods, and there is space occupied by the upper position, the higher the top shelf merchandise display field of view, the customer is easy to watch, this approach generally suitable related products, such as oil, cosmetic cleaning agents Goods exhibition.
4) display is generally set hanging wall display rack on the wall to display merchandise for less quality accessories, such as wheel rims, belts.
5) flat display is some big and bulky goods can not be on the shelves or counters, display on business space on the ground, such as batteries, engine assembly, clutch assembly and so on.
2. Merchandise display items should be noted:
1) easy to identify the customer, to meet customer requirements. To merchandise was placed in columns and rows, neat, orderly, more than chaos, is easy to identify.
2) The library has a cabinet there, clearly marked. Display of goods to the price tag, there is a price goods. Goods with a pin with the complement, continue to stall, not empty frame, all the pending sale of merchandise display in front of customers.
3) positioning quantitative display. To locate quantitative commodity display, do not move easily, to take place in order to facilitate management personnel, inventory, improve work efficiency.
4) classification, grading display. Variety, the series, the quality level of goods and so on should be regularly placed, so that the user selected.
5) associated merchandise display. The use of commodity-linked, put together exhibitions, this can lead to customer association, it has a cascade effect on sales.
Third, pre-preparation business
1. Finishing good shop capacity and hygiene, finishing a good personal grooming.
2. Counters, countertops, wall, flat commodity display, check the merchandise placement, quantity. Do not let the customers feel disorderly. Goods placed in the ground leaving a channel. Make customers feel smart, neat and orderly.
3. Ready sales with accounts, bills, as well as pocket money and receipts to customers looking to register.
4. Former business full posts.
Fourth, the store sales Problems
1. Retail sales do not equal wait for customers
The current auto parts market oversupply, the market is extremely competitive, store sales in addition to the daily reception customers, should be familiar with the user through visits, invitations, telephone, letters and other means of communication, and purchases are concentrated units, such as bus companies, handling or storage and transportation companies, taxi companies, factories and mines fleet trucking company, troop logistics department, repair shop, etc., to strengthen ties, to be familiar with its officers, hosting staff, as well as the number of its vehicles, vehicle ownership, the establishment of user files According to the consumption law judge its purchase of auto parts plan to make sales targeted.
2. User payment settlement should be cautious, avoid default and cause significant loss
Cash settlement payment receipt, transfer checks, collection commitments, deferred payment guarantees and other means. But in today's society, "triangular debts" intensified, therefore, in addition to a close relationship reputable users, rather small profit margins, it should promptly return the purchase price.
3. Study and formulate a reasonable sales price system
Sales in how to play the price leverage, according to changes in market demand, the purchase cost, without prejudice to the relevant provisions of the state of the premise, flexible pricing. According to changes in market conditions, due to increase selling products, Famous prices, but where sales agents manufacturers products business should seek the views of the manufacturers; appropriate to reduce the unsalable commodity prices and, if necessary, in order to accelerate cash flow, it can be sold at a loss or breakeven. On the wholesale price of commodities to be based on the purchase quantity, cost accounting, puerile, have lost have earned throughout the sales in order to profit Bukui.